To convince the members of your audience to alter their beliefs or behaviors on a speci?c issue
you should use persuasive appeals.
Indicate whether the statement is true or false
TRUE
Communication & Mass Media
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Personal relationships are built by better listening, which can lead to fewer misunderstandings
a. true b. false
Communication & Mass Media
Theater style tests of programs before potential audiences is called
a. Concept testing. b. Pilot Testing. c. Episode testing d. Promotion testing.
Communication & Mass Media