The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful
A) theory-of-reasoned-action model
B) trying-to-consume model
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model
B
Business
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A tabular presentation that shows the outcome for each decision alternative under the various possible states of nature is called a:
A) decision tree. B) payoff table. C) feasible region. D) payback matrix.
Business
You have a home with a market value of $200,000. Your total equity in the home is $40,000. The maximum home equity loan available if the bank will loan 80% based on equity invested is
A) $28,000. B) $32,000. C) $112,000. D) $128,000.
Business