Analysis of the external environment of an organization identifies the organization's ________
A) strengths and weaknesses
B) strengths and opportunities
C) opportunities and threats
D) weaknesses and threats
E) strengths and threats
C
Business
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Which of the following is the largest part of the advertising/promotion budget?
A) trade promotions B) consumer-oriented price promotions C) retailer promotions D) consumer-oriented product promotions
Business
The ________ is a group of characteristics that is used to assign segment members
A) perceptual map B) demographic base C) segmentation base D) USP E) position statement
Business