The reseller market includes farmers, manufacturers, and some retailers
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: The reseller market consists of intermediaries, including wholesalers and retailers, that buy and resell finished goods.
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GenX, a manufacturer of sport motorcycles, is seeking a new supplier of motorcycle headlamps and brake lights
After searching trade directories, GenX invites five different suppliers to make formal presentations about how their solutions can create greater value for GenX than competing solutions. GenX is currently in the ________ stage of the business buying decision process. A) problem recognition B) general need description C) product specification D) supplier search E) proposal solicitation
There are three general categories of causes to change resistance: organizational, group, and individual causes
a. true b. false