Choose the best advice to craft an effective direct-mail sales letter
A) Use slightly illegal sales tactics to get the desired sale.
B) Develop and present a strong rational selling point early in the body of the letter. Later, add emotional appeals, using each appeal only once.
C) Present information completely, using a personalized tone.
D) Design your message for a general audience.
C
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Silway Travels organizes tours to a number of cities in Illinois. The manager of the company examines a spreadsheet which is an annual record of airfares to different cities from Chicago
The contents of the spreadsheet will be used to determine the difference in peak season and off-season airfares. The spreadsheet, in this case, represents ________.A) a survey B) data C) information D) an analysis
Critics of absorption costing suggest evaluating management on its ability to ________
A) exceed production quotas B) increase operating income C) decrease fixed costs D) decrease variable costs