What principles or guidelines should you follow in choosing a topic for a classroom presentation? 

According to a 2010 Institute for Public Relations Research survey, on what task will managers spend the most time by 2015?

A) writing B) planning C) marketing communications D) maintaining an organization's reputation E) linking communication strategies to organization goals

Since a plain style is favored by most Americans, speakers can achieve an effective plain style by

A) spending hours on preparation, organization, editing, and practice. B) focusing more on clarity than on vividness and rhythm. C) inserting stories and personification as often as possible. D) concentrating on developing content and focusing less on language strategies. E) doing what comes naturally in their natural conversational style.