Teen Mania Inc, a company marketing adventure sports merchandise for teenagers, targets the world's teenagers, who have similar needs and buying behavior even though they are located in different countries
Which of the following market segmentation is evident here?
A) income segmentation
B) psychographic segmentation
C) gender segmentation
D) intermarket segmentation
E) occasion segmentation
D
Business
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Property and liability insurance company investments tend to be of longer duration than do life insurance company investments.
a. true b. false
Business
What did the GM internal memo estimate the cost of the exploding gas tanks would be to GM?
a. $2.40 per car b. The memo did not do that analysis because it did not put a value on human life c. GM had learned from the Ford Pinto case and did not have such a memo d. $200,000 per car
Business