________ involves looking at whether a company's key action plans are well-matched to its opportunities

What is the following an example of? "To busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier, more reliable way to stay connected to data, people, and resources while

on the go." A) brand position statement B) service differentiation C) a perceptual map D) brand optimization E) niche marketing

A new fast food restaurant opened called McD's. The fast food company McDonald's complained and wants the new restaurant to change its name. McD's refuses as it says it sells alcohol which McDonald's doesn't

But other than alcohol, most of McD's menu is similar to McDonald's products and McD's even sells "Happy Meals." Most likely a court would A) rule McD's is liable for passing off B) possibly award the fast food company damages C) issue an injunction to stop McD's from using that name D) all of the above E) rule McD's has done nothing wrong