Which of the following characteristics would make diversity training more effective?
A. It must be separated from the work context.
B. It should be tied to business objectives.
C. It should not last for more than a day.
D. It should emphasize more on learning skills than behaviors.
E. It should be unstructured.
Answer: B. It should be tied to business objectives.
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Which of the following most accurately describes VALS2?
A) a system used for psychographic segmentation B) a database of people who have purchased similar products C) a strategy for implementing geodemographic segmentation D) a method of confirming that a chosen target market is representative of the ideal market segment E) a method of removing heterogeneous variables from a target market
Which kind of strategy do firms in consumer goods industries that are trying to sell to a large segment of the market generally favor?
A. Push B. International C. Lag D. Pull E. Exclusive distribution