Identify the three main strategies for growing a company's core, as noted by UK marketing guru David Taylor, and provide an example for each
What will be an ideal response?
UK marketing guru David Taylor advocates three main strategies:
1. Make the core of the brand as distinctive as possible. Galaxy chocolate has successfully competed with Cadbury by positioning itself as "your partner in chocolate indulgence" and featuring more refined taste and sleeker packaging.
2. Drive distribution through both existing and new channels. Costa Coffee, the number-one coffee shop in the United Kingdom, has found new distribution routes using drive-through outlets, vending machines, and in-school locations.
3. Offer the core product in new formats or versions. WD40 offers a Smart Straw version of its popular multipurpose lubricant with a built-in straw that pops up for use.
You might also like to view...
From a company's perspective, the primary benefit of using cookie technology is it allows the marketing team to:
A) gather information about where a consumer has been on the company's website, how long they were there, and what they did. B) know what other sites a person has visited on the internet. C) prepare specific marketing messages and emails to consumers based on their browsing behavior. D) know who has visited the company's website.
Total payroll for a given week is $12,000 . If 70 percent of the company's employees typically qualify to receive two weeks' paid vacation per year, assuming 50 working weeks, the entry to record the estimated liability for vacation pay for the week is:
a. Estimated Liability for Vacation Pay 840 Cash 840 b. Vacation Pay Expense 480 Cash 480 c. Vacation Pay Expense 336 Estimated Liability for Vacation Pay 336 d. Cash 168 Estimated Liability for Vacation Pay 168