Which of the following best explains why exclusive distribution outlets are often owned by the
manufacturer?
A) to maximize control over brand equity B) to achieve greater market penetration
C) to protect market share D) to reduce transport costs
A
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Which of the following is not a factor influencing the MDS selection procedure?
A) whether some of the original values will be used in subsequent analysis B) whether perception or preference data are being scaled, or whether the analysis requires both kinds of data C) the nature of the input data D) whether the MDS analysis will be conducted at the individual respondent level or at an aggregate level
When an agent terminates an agency arrangement, the agent's action is called:
A) Rejection of authority. B) Reaffirmation of authority. C) Reacquisition of authority. D) Revocation of authority. E) Renunciation of authority.