The major purpose of predictive marketing analytics is to:
a. Analyze the effectiveness and efficiency of investments in marketing.
b. Analyze marketing contributions to the sales pipeline.
c. Predict the future of campaign profitability.
d. All of the above
C
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Which one of the following is NOT an advantage of using ROE as a goal?
A) ROE is highly correlated with shareholder wealth maximization. B) ROE and the DuPont analysis allow management to break down the performance and identify areas of strengths and weaknesses. C) ROE does not consider risk. D) All of the above are advantages of using ROE as a goal.
According to the indirect approach for delivering bad news, you should place the negative news
A) immediately after the buffer. B) immediately before the reasons. C) immediately after the reasons. D) at the very end. E) in the opening paragraph.