Which of the following best describes the term capital rationing?
A) a method of determining the period within which the cash invested is recouped
B) a process of ranking and choosing among alternative capital investments based on the availability of funds
C) a method which shows the effect of an investment on a company's accrual-based income
D) a process of controlling operating costs when adequate funds are not available
B
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All of the following are areas of focus for managers to develop a good understanding of an organization's cost base, EXCEPT:
A. The make-up of their cost base B. The percentage of the cost base which lies within their control in the near term C. The sell pressures which will impact the cost base D. The market pressures which will impact the cost base going forward E. Understanding the volume and dollar requirements necessary to achieve breakeven
Using a ________ positioning strategy, companies can attack the more-for-more strategy of another firm by offering a brand of comparable quality at a lower price
A) more-for-the-same B) more-for-less C) same-for-less D) less-for-much-less E) less-for-more