Realizing that its product needed a warranty to gain rapid market acceptance, the manufacturer of a high-tech system for investigating accidents produced which of the following?
a. a written guarantee that the product would work as promised and that it is fit for the purpose it was sold
b. a label stating that the product is of the highest quality and backed by years of manufacturing experience
c. an acknowledgment of company responsibilities for salespeople to build into presentations
d. a statement for salespeople to read to prospective buyers
Ans: a. a written guarantee that the product would work as promised and that it is fit for the purpose it was sold
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As a seller in the business market, you have promised your customers that you have corporate credibility as one of your corporate goals. What three factors will have some bearing on whether you will be able to meet your goal and promise?
What will be an ideal response?
Markets with rapid rates of technological change should consider indirect competitors as well as
direct ones. Indicate whether the statement is true or false