The __________ route to persuasion is more likely to be persuasive with topics that are less important to an individual and when the decision is likely to be made quickly

FIll in the blank with correct word.

Answer: peripheral
Rationale: There are two paths to persuasion: the central route, in which individuals take time, evaluate evidence, and use valid logic and arguments, and the peripheral route, in which quick judgments are made based on limited evidence, and emotions and vague impressions are used more than logic. When topics are less important to an individual and decisions are likely to be made quickly, the peripheral route is usually more persuasive.