In Integrated Marketing Communications, marketing messages are coordinated to reinforce what each is saying and to prevent customer confusion from conflicting messages

To improve the decision making process and reduce risk, information used by individuals and business firms must be which of the following?

A) Creative B) Colorful and graphic C) Relevant, useful, and accurate D) Extremely detailed

Which of the following is true of the value-in-use pricing method?

A) The product price is set to provide customers with an attractive savings after considering the life-cycle costs of the product. B) The cost of making a product and the desired profit margin are the two primary determinants in setting a value-in-use price. C) Price is set by unbundling a product's features, placing a price on each, and then allowing customers to select the features they want at a price that they are willing to pay. D) It considers neither what the buyer would be willing to pay for product performance nor the cost of other similar products in the market. E) Price is set on the basis of the value that customers realize when they compare the price and benefits of the company's product with those of a key competitor's product.