The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:

U(X) = ijXij

What does m represent?

A) 1 if the jth level of the ith attribute is present, or 0 otherwise
B) the part-worth contribution or utility associated with jth level (j, j=1, 2, ...ki) of the ith attribute (i, i=1, 2, ...m)
C) number of attributes
D) number of levels of attribute i

C

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International Financial Reporting Standards ________ U.S. Generally Accepted Accounting Principles

A) are the same as B) are generally less specific than C) are based less on principle than D) leave less room for professional judgment than

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Exclusive dealings and tying agreements are illegal and prohibited by law

Indicate whether the statement is true or false

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