Chapter 12's "FYI: Are Ya Havin' a Laugh?" feature proves that at times, a sense of humor is the best approach when dealing with the Washington press corps

Which of the following does not contribute to price escalation in global marketing?

A) shipping and insurance charges B) value added taxes (VAT) C) different Incoterms as incentives D) duties and tariffs E) fluctuating exchange rates

Based on what John learns during the discussion, John realizes that the director has some unique equipment needs that may involve developing a custom machine. John will most likely need to:

A) ask more closed questions B) recommend a competing product C) develop a complex sales package D) use persuasive communication skills E) engage in product configuration