Which of the following promotion vehicles uses messages targeted to, and delivered to,
individual customers?
A) public relations B) advertising
C) direct marketing D) sales promotions
C
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The purpose of "adherence to sociocultural values" under the United Nations code of conduct is to ________
A) ensure that if the host country discriminates on the basis of race, sex, or religion, the corporation does the same B) prevent transnational companies from imposing value systems that are detrimental to those of the host country C) promote the presence of U.S. companies in foreign countries D) prevent governments from regulating multinational organizations
A quality pyramid is a volunteer group of workers who are trained to identify, analyze, and solve problems and accumulate organizational knowledge
Indicate whether the statement is true or false