Define and explain the term "audience analysis."
What will be an ideal response?
Audience analysis involves the collection and interpretation of data about characteristics, attitudes, values and beliefs of an audience. This information is needed so you can craft your message in a way that is relevant, meaningful, and adapted to your audience based on what you learn about them from
the data you gather during the audience analysis process.
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Developing hypotheses and testing them as a way to determine what is going on during nonverbal communication reflect __________ skills.
A. encoding B. empathy C. decoding D. interpretation
Jin opened his presentation with a joke, but hardly anyone in the audience laughed. He decided to skip the other jokes he had planned and go directly to the sales results. This is an example of
A. Jin responding to feedback. B. noise affecting Jin's presentation. C. Jin encoding his message incorrectly. D. Jin being sidetracked by stage fright.