If demand changes considerably, with a small change in price, the demand is said to be ________

A) unit elastic
B) elastic
C) inelastic
D) marginal
E) strained

B

Business

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The marketing activity that measures and improves customer satisfaction belongs to which of the following relationship stages?

Business

Personal interactions with survey respondents could lead to answers that would not be given otherwise. This gives rise to the potential for:

A) nonresponse bias. B) tolerance bias. C) focus bias. D) interviewer bias.

Business