How can B2B marketing be different from business-to-consumer marketing?

(a) With B2B marketing you may not necessarily be dealing with a person, rather, you may be dealing with an automatic
purchasing program.
(b) You do not have to worry about offending the customer when selling to another business.
(c) The business to which you sell your product is not necessarily the direct user of your product.
(d) There is no difference.

(c) The business to which you sell your product is not necessarily the direct user of your product.