Which of the following situations is best suited for the use of events and experiences as a
promotional tool?
A) developing personal relationships with brands
B) selling high involvement products and services
C) providing timely and accurate information about the organization
D) boosting sales of a product or services in the short term
A
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Verdant Avionics makes aircraft instrumentation
Their basic navigation radio requires $140 in variable costs and requires $3,000 per month in fixed costs. If it processes the radio further to enhance its functionality, it will require an additional $30 per unit of variable costs and $300 per month in fixed costs. The marketing manager believes the sales price of the radio can be increased from $250 to $280. In making this decision, the amount of additional fixed costs per month is a relevant cost. Indicate whether the statement is true or false
Which of the following is NOT one of the "Business System Design and Development" responsibilities?
A. Resource procurement and consumption practices B. Packaging requirements C. Research practices D. Outsourcing practices E. Consumer safety information