MaxNutri sells cookies and nutrition bars. The marketers at MaxNutri are trying to come up with a new and attractive packaging design for its cookies. In this scenario, MaxNutri is working on its _____ strategy
a. point of purchase
b. distribution
c. advertising
d. product.
ANSWER: d
MaxNutri is working on its product strategy. The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors.
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Which of the following is NOT a valid conceptual or application problem of the mortality rate approach to estimate default risk?
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Collecting survey data from a church group would be:
A) an example of improper data collection B) against the AMA's Code of Ethics C) an example of group, self-administered surveying D) a nonrepresentative sample E) a form of dual data collection