Timelines are used for simple time value of money problems, but cannot be used for more complex

Which of the following statements is TRUE of the role of advertising in business markets?

A) Advertising is unsuitable for explaining a product's features. B) Business marketers tend to spend comparatively more on advertising. C) Business buyers consider advertising inappropriate for reaching them. D) Advertisements can legitimize the company and introduce its products. E) Salespeople generate leads through personal selling and use advertising for follow-up.

Estimates of a set of _______ such as sales growth rate, operating profit margin, working capital investment and cost of capital, are used to calculate the present value of forecasted cash flows and the residual value of the business after the

forecast period. a. value drivers b. customer value c. marketing value d. shareholder value