The classical theories of organization emphasize one-way communication that travels in this direction: ________
A) horizontal
B) upward
C) downward
D) outward
Answer: C
Communication & Mass Media
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Maria asked one of her classmates, Tonya, to explain how to do an assignment that was due in class for next week. Tonya responded by saying, "Um, I really don't know
I guess you are supposed to just write an essay about your future plans and stuff like that." What are the words in italics called? A. confusion phrases B. inarticulates C. ambiguities D. none of the above
Communication & Mass Media
Which of the following routes does the elaboration likelihood model suggest will be taken by a person who is motivated (interested and involved) in persuasion?
A. middle route B. roundabout route C. peripheral route D. central route
Communication & Mass Media