The book advocates the use of social media to replace the traditional ways in which research is conducted

In the context of the portfolio matrix, a _____ has low growth potential and a small market share

a. question mark b. problem child c. star d. dog

If you are sending an informative memo to employees about policy statements or procedural changes, you should

A) assume that employees will have a positive response. B) use the indirect approach. C) use the body of the message to provide all the necessary details. D) assume that employees will have a negative response. E) incorporate a congratulatory tone.