Explain the power of buyers
What will be an ideal response?
The power of buyers increases when they have leverage over suppliers and can demand deep discounts and special services. If a supplier has a small number of buyers, the supplier is at a disadvantage since losing even one could be devastating. Buyer power also rises when many suppliers offer similar, undifferentiated products and the buyer can deal with any of them to get about the same product, with negligible switching costs.
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Market segmentation, market targeting, and positioning are all part of the marketing strategy design.
a. true b. false
The provisions of the CAN-SPAM Act require all of the following to be included in commercial e-mail EXCEPT..
A. A relevant subject line B. An Opt-Out provision C. A valid phone number D. A valid postal address