What advantage does a blog offer over other types of social media an organization might use?
A) The ability to link to other sites
B) Expansive space to communicate original ideas
C) The addition of visual postings to generate interest
D) Membership by invitation, allowing the tracking of fans
E) Increased interconnectivity with members
Answer: B
Explanation: B) Social media experts recommend using a blog as the "hub" of your social media content. Face-book posts, tweets, and pins can all link to your blog. Unlike other social media outlets, blogs offer expansive space where you can communicate original ideas and become a thought leader in your industry.
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a. train and coach b. provide superior service c. innovate d. enhance brand equity of supplier