Discuss the kinds of effects that subliminal presentation of stimuli have in the laboratory and what the implications are for real-world applications such as subliminal advertising

What will be an ideal response?

Answer: Evidence from strictly controlled laboratory experiments shows that attitudes can indeed be subject to some subliminal influence. For example, researchers found that a subliminal presentation of the name "Lipton Ice" affected participants' choice of a beverage, if they were already thirsty. Despite the evidence of subliminal effects, we shouldn't be worried about advertisers being able to use these in the real world for two reasons: (1) the effects occur only under highly controlled conditions which are unlikely to be replicated in the real world, and (2) the effects shown are only subtle influences on neutral stimuli; there is no evidence that subliminal messages ever override people's conscious wishes and desires.