In the context of integrated marketing communications, in many markets, the availability of appropriate _____ to customers can determine entry decisions.

A. demonstrations
B. cultural appeal
C. technological aid
D. services
E. communication channels

Answer: E. communication channels

Business

You might also like to view...

In Bowers v. City of Chattanooga, the court decided that because there was a clear plan

and policy of the state and city, the decision left to a bus driver on where to stop at a particular intersection was: a. executive b. operational c. discretionary d. managerial

Business

After graduating from college, Rob Johnson experienced some difficulty in finding full-time employment. Trying to make ends meet, Rob used all of his saving to buy a significant number of shares in small, low-priced, thinly traded penny stocks. He then uses spam e-mails and blog postings to disseminate overly optimistic information about the company in hope to drives up the company's stock price

He is waiting to sell his shares to investors and pocket a profit. He is engaged in A) internet pump-and-dump. B) Bluesnarfing. C) vishing. D) typosquatting.

Business