In the context of integrated marketing communications, in many markets, the availability of appropriate _____ to customers can determine entry decisions.
A. demonstrations
B. cultural appeal
C. technological aid
D. services
E. communication channels
Answer: E. communication channels
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In Bowers v. City of Chattanooga, the court decided that because there was a clear plan
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After graduating from college, Rob Johnson experienced some difficulty in finding full-time employment. Trying to make ends meet, Rob used all of his saving to buy a significant number of shares in small, low-priced, thinly traded penny stocks. He then uses spam e-mails and blog postings to disseminate overly optimistic information about the company in hope to drives up the company's stock price
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