Which of the following questions which companies consider is best aligned with the production orientation philosophy?
a. What are the product preferences of our customers?
b. How can we sell our products more aggressively?
c. What can our engineers design?
d. How can we gather more information about customer needs?
ANSWER: c
A production orientation means that management assesses its resources and asks these questions: "What can we do best?" "What can our engineers design?" "What is easy to produce, given our equipment?"
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