The time required to get equipment, tools, and materials ready to start production is referred to as ________

Bree has identified three potential market segments for her on demand car rental company. She is concerned that the local market isn’t large enough and wonders if she should introduce this concept in a large city instead. Which characteristic of segment attractiveness is Bree addressing?

During a search for purchase information, what factor will increase the probability that a brand will be considered?

A) brand parity B) brand equity C) product viability D) brand ambiguity