The book's authors state the most important public in public relations is employees. Do you agree? Why or why not?

What will be an ideal response?

Answer: Their rationale for saying that employees are the most important public is that employees, more than any other group, are critical to the success or failure of the organization. While having happy, motivated, and productive employees cannot guarantee success, not having them can almost guarantee failure. When properly cultivated, employees can bring ideas to the table that will significantly improve operations. In a worst-case scenario, history has shown that disgruntled employees can effectively sabotage an operation.