________ considers how people perceive relations among different attitude objects, and how they alter their attitudes to remain consistent

______ refers to connecting directly with customers and handling the final sale of product and/or the delivery of services without the assistance of a channel intermediary.

A. Express distribution B. Direct distribution C. Indirect distribution D. Degree of sales support E. Accessible distribution

Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions. B) They incorporate some concession, inducement, or contribution that gives value to the consumer. C) Given their live, real-time quality, public relations tools are more actively engaging for consumers. D) Public relations communications can be prepared to appeal to the addressed individual. E) Public relations tools create an immediate and interactive episode between two or more persons.