How does marketing strategy vary according to the level of involvement associated with a product?
What will be an ideal response?
ANSWER: For high-involvement product purchases, marketing managers have several objectives. One of them is that promotion to the target market should be extensive and informative. A good ad gives consumers the information they need for making the purchase decision and specifies the benefits and unique advantages of owning the product. For low-involvement products, consumers may not recognize their wants until they are in the store. Therefore, in-store promotion is an important tool when promoting low-involvement products. Marketing managers focus on package design so the product will be eye-catching and easily recognized on the shelf. Linking a product to a higher-involvement issue is another tactic that marketing managers can use to increase the sales or positive publicity of a low-involvement product.
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Noninventory goods were purchased and delivered on June 15. Several security interests exist in these goods. Which of the following security interests has priority over the others?
A. Security interest in future goods attached June 10. B. Security interest attached June 15. C. Security interest perfected June 20. D. Purchase money security interest perfected June 24.
The policy that will pay a specific dollar benefit to beneficiaries and remains in effect as long as premiums are paid is called whole life.
a. true b. false