The identification of program ________isthe most important prerequisite for the evaluation and measurement processes of a campaign plan

a. objectives
b. exposures
c. communications
d. strategies

A

Communication & Mass Media

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Nothing is inherently wrong in taking gifts and favors if they do not influence coverage and the benefactor understands that

Indicate whether this statement is true or false.

Communication & Mass Media

John is a national political candidate speaking to a local audience. He should customize his standard speech to include mention of the local community

Indicate whether the statement is true or false

Communication & Mass Media