The identification of program ________isthe most important prerequisite for the evaluation and measurement processes of a campaign plan
a. objectives
b. exposures
c. communications
d. strategies
A
Communication & Mass Media
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Nothing is inherently wrong in taking gifts and favors if they do not influence coverage and the benefactor understands that
Indicate whether this statement is true or false.
Communication & Mass Media
John is a national political candidate speaking to a local audience. He should customize his standard speech to include mention of the local community
Indicate whether the statement is true or false
Communication & Mass Media