The process in which entrepreneurs test their business models on a small scale before committing serious resources to launch a business that might not work is known as ________
A) business modeling
B) business prototyping
C) business planning
D) product or service feasibility analysis
B
Business
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Measuring the dilation of a person's pupil to measure attention to an advertisement is a technique used in:
A) informal research. B) clinical research. C) descriptive research. D) observational research.
Business
Megan, a U.S. citizen, is the operations manager at the Middle East office of HS Constructions Inc., an American firm. In this situation, she is an example of a(n):
A. immigrant manager. B. host-country manager. C. inpatriate manager. D. expatriate manager. E. virtual manager.
Business