If a good or service is not succeeding, merely reinforcing positive attitudes toward the good or service will help it meet its profit goals
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
If a good or service is meeting its profit goals, positive attitudes toward the product merely need to be reinforced. If the brand is not succeeding, however, the marketing manager must strive to change target consumers' attitudes toward it.
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Preventive maintenance instructions for a piece of equipment:
a. identify basic inspection, cleaning and lubrication procedures b. provide instruction on how to repair the equipment c. include information on how to diagnose a problem d. list those pieces of equipment that are on the PM list
The behavior people exhibit as they pass through certain life-cycle stages, such as becoming a parent, is largely fixed and does not change over time
Indicate whether the statement is true or false