Advertising, sales promotion, public relations, and buzz building activities are all ________
A) channels that should be integrated under the concept of integrated marketing communications
B) channels focused more on interactive marketing than traditional marketing
C) promotional tools used for push strategies but not pull strategies
D) promotional tools used for pull strategies but not push strategies
E) promotional tools adapted for use in mass marketing
A
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________ is any trade name, symbol, word, logo, design, or device used to identify and distinguish goods of a manufacturer or seller or services of a provider from those of other manufacturers, sellers, or providers
A) Trade secret B) Trademark C) Patent D) Copyright
A treaty concerned with rights over territory, such as boundaries and servitudes, is called a dispositive treaty
Indicate whether the statement is true or false