The collection of businesses and products that make up a company is called its ________

Ruth Terry is a realtor. In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house. This free use of a moving truck is an example of a(n) ________

A) benefit B) demand C) social marketing concept D) need E) production orientation

The final step in achieving strategic fit between competitive and supply chain strategies is to

A) understand the supply chain and map it on the responsiveness spectrum. B) understand customers and supply chain uncertainty. C) match supply chain responsiveness with the implied uncertainty of demand. D) combine customer and supply chain uncertainty and map it on the implied uncertainty spectrum.