In Chapter 13's "A Question of Ethics: How NOT to Win Friends & Influence Communities," the key lesson is that ________
A) corporations must put people first and profits second
B) fashion designers can become authorities on LGBT issues
C) missteps on social media can create a major backlash among communities
D) ethical organizations can prevail during difficult times
C
Business
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________ is form of online fraud when bogus clicks are performed to charge the advertiser without creating potential new customers
A) Click fraud B) Extortion C) E-theft D) False reporting
Business
More recent work contradicts the argument about being "stuck in the middle" and suggests that firms that are successful in both cost leadership and product differentiation often can expect to gain a sustained competitive advantage
Indicate whether the statement is true or false
Business