Which of the following is a common objection to relying exclusively on ROMI for measuring marketing success?
A) In a company's accounting statements, marketing expenditures tend to appear as investments rather than costs.
B) Calculating ROMI requires knowing what would have happened if the marketing expenditures had never taken place.
C) ROMI tends to lead managers toward a more long-term decision perspective.
D) ROMI focuses on a firm's sustainability commitments to the detriment of its short-term performance.
E) ROMI calculates profit by deducting expenditures rather than dividing by expenditures.
B
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All of the following are considered examples of disreputable conduct for which a CPA can be disbarred or suspended except
A. Directly or indirectly attempting to influence the official action of any employee of the Internal Revenue Service by use of threats or false accusations or by bestowing any gift, favor, or thing of value. B. Misappropriation or failure to remit funds received from a client for the purpose of payment of taxes or other obligations due the United States. C. Knowingly aiding and abetting another person to practice before the Internal Revenue Service during a period of suspension or disbarment. D. Failure to timely pay personal income taxes.
Memos are increasingly being replaced by _______________________
a. letters b. longer, more detailed documents c. email d. video messages