_____ are persons who work for an organization only when they are needed.

First and foremost, the public relations practitioner is

A) a professional communicator. B) respected by management. C) a supervisor who depends on e-mail to communicate. D) a trusted adviser.

The ___________ reflects the fact that evolving marketplaces may dramatically and unexpectedly alter the goals and resources of channel partners

a. law of legitimate cross-purposes b. law of perpetual change c. opportunism d. alignment