Identify and discuss three activities that are typically involved in the marketing accountability process

What will be an ideal response?

Marketing accountability is the management of resources and processes to achieve measurable increases in both return on marketing investment and efficiency while increasing the value of the organization in compliance with all legal requirements. This process usually involves conducting both qualitative and quantitative marketing research, as well as developing data analytics to transform research data into useful information. Marketing metrics such as brand awareness and market share are typically determined and then tracked, providing managers with information about the effectiveness of different marketing activities. Marketing accountability also involves strong internal communication, with departmental goals and objectives linked throughout the organization.