Describe how Avis uses service blueprinting to enhance its customers' experiences
What will be an ideal response?
Each year Avis determines a set of factors that car renters care about most. The rental process is then broken down into more than 100 incremental steps, including making a reservation, finding the pickup counter, getting to the car, driving it, returning it, and paying the bill. They have determined that travelers mostly want to get to their rental quickly and drive away, so the service blueprint is designed to achieve that goal.
You might also like to view...
Vendor evaluation consists of an initial screening of proposals then a vendor audit of those who pass the initial screening
Indicate whether the statement is true or false
From the perspective of the corporation, a strong brand image is related to each of the following, except:
A) ability to attract quality employees B) higher level of brand parity C) positive word-of-mouth recommendations by customers D) higher level of channel power