The practice of charging spectators at golf events began at fund-raisers by top male and female golfers to benefit the Red Cross during World War I.

Which of the following is a difference between a push and a pull strategy?

a. Social media is used in a push strategy, while personal selling is used in a pull strategy. b. End consumers are targeted in a push strategy, while wholesalers are targeted in a pull strategy. c. Push strategies focus on content marketing, while pull strategies focus on personal selling. d. Retailers are targeted in a push strategy, while opinion leaders are targeted in a pull strategy.

Regarding out-of-the-loop employees, which of the following is one of Edmondson's "Four Tactics for Reframing" that helps people reframe their purpose on a team?

a. Tell yourself that the project is similar to other projects you've already done, and bring your knowledge to the service of others on the team with less project experience. b. See yourself as vitally important to a successful outcome, and to achieve the goal, you need the willing participation of others on your team. c. See others as less important than yourself to the successful outcome of the projects, and work to provide the critical pieces of the solution to make up for the shortcomings of others. d. Be selective about the information you share with others on the team.