Define the seven speech purposes discussed in your book and identify the unique characteristics of each. Write a purpose statement representing each purpose.

What will be an ideal response?

- The seven purposes and unique characteristics of each include:
* Providing new information or perspective: A speaker fills in gaps in audience knowledge of the topic.
* Agenda setting: The speaker draws attention to a topic that an audience may not have thought about before.
* Creating a positive or negative feeling: The speaker seeks to leave the audience with a specific feeling about the topic.
* Strengthening commitment: The speaker's goal is to create a stronger commitment in an audience that is already favorable to the topic.
* Weakening commitment: A speaker attempts to create doubt in an audience's mind about the topic.
* Conversion: The speaker looks to change listeners' minds about the topic.
* Inducing a specific action: The speaker's goal is to spur the audience to action.
- Sample purpose statements will vary.

Communication & Mass Media

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According to your book, in the listening process the difference between understanding and

remembering is A. remembering requires a conscious effort on the part of the listener. B. understanding involves thinking about past experiences, attitudes, and values. C. remembering involves thinking about how you will respond. D. there is no difference.

Communication & Mass Media

One of the best pieces of advice for controlling a rhetorical situation is to speak and write from your own knowledge and experience

Indicate whether the statement is true or false

Communication & Mass Media