A hypothesis is

A. in the form of a question.
B. used when conflicting results are found in the research literature.
C. necessary for quantitative research.
D. an educated guess or a presumption based on the review of the research literature.
E. the definition of one variable.

Answer: D

Communication & Mass Media

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When addressing an audience that is already favorably disposed toward your position, the most

appropriate purpose to pursue is A) agenda setting. B) providing new information. C) strengthening commitment. D) weakening commitment. E) creating a new perspective.

Communication & Mass Media

According to the text, owners of professional sports franchises profit from all of the following, EXCEPT:

a. sales of television broadcasting rights b. revenue from luxury skyboxes c. product endorsements d. apparel merchandising

Communication & Mass Media