The goal of alternative marketing programs is to identify new places where a consumer's path intersects with a brand's presence

Which of the below is not included as part of a benchmark?

A. Benchmarks help assess how an MIS project performs over time B. When measured against MIS projects, benchmarks can provide feedback so managers can control the system C. Benchmarks help to establish baseline values the system seeks to attain D. Benchmarks perform all of the above

The expected cash value of an asset at the end of its useful life is known as ________

A) book value B) residual value C) carrying value D) market value